Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
It’s said so often, it’s become trite: we live in a digital age. For much of the population, this isn’t news – it’s just life as it’s been for many years now.
From banking apps that help us track our spending, to slick grocery store apps that make the weekly shop friction-free, digital is busy making our lives easier in many ways.
A recent Rock Health report that highlighted $5.5 billion in...