Digital strategy in healthcare marketing: Admap summary deck

Provides new thinking and best practice on digital strategy in healthcare marketing from Admap.
  • Consumers are in an era of non-stop self-care, made possible by digital tools, and brands outside the health/wellness sector – particularly in lifestyle and travel – should evaluate if this trend presents opportunities.
  • Healthcare brands can learn from excellent customer service brands like Amazon but must remember to focus on the unique needs of health consumers because getting it wrong can have consequences to peoples’ well-being.
  • Consumers hold healthcare brands to a higher standard in terms of protecting their data and privacy, so brands should follow the 4Cs of trust: Control, Commitment, Choice and Compensation.
  • Healthcare brands have been over-emphasising...

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