Singles Day dilemma: How can luxury brands tackle China’s discount expectation?

Singles Day is the world’s single-largest e-commerce shopping event.

Smart approaches to occasion marketing

This article is part of a series of articles on smart approaches to occasion marketing. Read more.

Everyone loves getting a ‘good deal’. We all have one story about that amazing special limited offer we managed to grab, or how we bought something for ‘a steal’!

I frequently recount my experience ten years ago when I managed to get pair of Gucci brogue boots from Selfridges in London that had been accidentally reduced from £1088 to £88 in the sale. Luckily, rules in the UK meant the price was valid, and I still...

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