Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
Since 2013, the healthcare industry has increased its digital ad spending by fourfold globally to $8.4 billion and sixfold in the US, to $2.6 billion, according to WARC Data. There are many reasons for brands to be extremely excited by the prospects of digital channels: the possibility to target people who actually need the product in the first place, the chance to personalize the benefit to the individual need, the ambition to think...