Adobe Stock Apparel

Adobe, a computer software company, launched Adobe Stock, a new service within the stock photo market, by printing cliché stock images onto clothing and reasons to use Adobe stock onto the washing labels accross EMEA.

Agency: Abby Priest

Product Description

The task was to launch Adobe Stock, a new service within the stock photo market – which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from its competitors, generate awareness and function as a door opener for the Adobe sales team. The target group was Creative Directors at big companies within EMEA.

Objective of the Campaign

The main challenge was to stand out in the well established and generic stock photo market where Adobe Stock is a new brand. The strategy was to utilize the...

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