Campaign details
Brand: Age UKBrand owner: Age UKLead agency: Manning Gottlieb OMDContributing agencies: DrumCountry: United KingdomIndustries: Charities and voluntary organisationsMedia channels: Cinema, Content marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Radio, Social media, Television, Budget: 1 - 3 million
Executive Summary
Loneliness among older people is a hidden tragedy in the UK.
It's always tough for charities to get people to care, but 2016 really took the biscuit. Negative press, economic uncertainty and a never-ending stream of sad and often harrowing news caused people...