Campaign background
Age UK Mobility needed to draw more traffic to their site.
The goal was to improve organic search rankings and maximise paid search lead generation in a more cost-effective way.
Strategy
Despite being one of the UK's leading mobility equipment providers, Age UK Mobility's key primary terms were failing to appear within the top 100 organic search results.
Consequently, they needed to develop a comprehensive SEO strategy to increase their rankings for key primary terms.
At the core of this campaign's SEO success was providing Age UK Mobility with access to an organic search team that are not...