Agency: TRACK New Zealand
Objectives
Business (Year 1):
- Retain and educate 250,000 Airpoints members (per month) previously earning Airpoints Dollars through the old retail coalition model
- Acquire and engage additional active members per month to 275,000
- Transition 85% of the existing active base to the Airpoints retail coalition
- Issue 7.3m in Airpoints Dollars (an increase of 5m on the old coalition model accruals)
Brand:
- Heighten awareness, advocacy for Airpoints at critical point of conversion
- Build retail earning proposition showcasing everyday earning
- Retain and re-educate Airpoints members previously earning under the old coalition model
- Activate air-only and non-air active members...