Akbank: Jazz Version Of The City

Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.

Objectives and strategy

We had three main challenges;

  • To increase awareness of the festival with of course limited budget.
  • Create a unique audio experience that everyone can enjoy.
  • Promote festival motto "the jazz version of the city".

We thought the best way to promote the campaign is building an audio platform that can produce a shareable, unique jazz music experience for everyone.

Execution and media

To create this unique experience, we decided to create jazz songs for every location in the city by gathering users' location data and surrounding place names and converting this info directly into Jazz music.

We...

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