Campaign details
Brand: Antarctica BeerLead Agency: AlmapBBDORegion: LATAM
Strategy
Objective
Antarctica is the number 1 beer in Rio de Janeiro. Since 2008, in an attempt to strengthen its relationship with its audience, it has been sponsoring Carnival street parties. But amidst the greatest show on earth, we had to make ourselves stand out from the other sponsors.
So we decided to address a real problem for fans – one that only a brand like Antarctica could fix.
Brazil's Carnival is one of the biggest parties in the world, gathering millions of people in the streets...