Agency: Geometry Global Australia with Ogilvy Sydney
Marketing Objectives
The objectives for the Aqium Ultra launch were to:
- Reach 5% of total Aqium Sales by the end of March
- Put samples of the new formula into the hands of as many people
- Create excitement with the internal sales force
- Gain vital retailer support
Context & Challenge
Using a change of season to our advantage
Due to retailer pressures beyond their control, Aqium found themselves in an unfavourable situation. The client needed to launch its new anti-bacterial hand sanitiser formula at a time of year that went against all previous...