Campaign details
Brand: Arcos Dorados Comércio de Alimentos LtdaLead Agency: DPZ&TRegion: LATAM
Strategy
Objective
When people take a test drive, they know exactly what to expect. When they go to a drive-thru, they also know what to expect. We brought together two activities that do not present people with novelties, in order to create a unique experience, combining the Renault technology and the convenience of McDonald's in a new feature for the onboard computer of a car.
Target Audience
With everything ready for the activation, we invited some people that had shown interest in taking...