Campaign details
Brand: Baheya Cancer HospitalBrand owner: ResalaLead agency: FP7/CAI, Part of McCann WorldgroupCountry: EgyptIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Other & ambient media, Social mediaBudget: Up to 500k
Executive summary
The holy month of Ramadan is the peak season for charities to advertise in Egypt. The month to do good is an opportunity for charities to receive donations. For this reason, every ad break throughout the month is cluttered with ads requesting donations. And because airing in Ramadan is so effective – being the...