Zantiis: Clean Light Hand Soap

Zantiis, an organic skincare brand, created the Clean Light Soap to encourage more people in Thailand to wash their hands.

Campaign details

Brand: Zantiis (Bangkok Treasures Co., Ltd)Agency: DENTSU ONE (BANGKOK) LTD.Country: THAILAND

Campaign Planning

Despite many hand washing instruction campaigns, the result has not been favorable since many still do not clean their hands well and long enough, resulting in contagious diseases caused by germs or viruses we catch from our hands. Also, some germs or viruses can not be killed by alcohol-based hand gel, but can be prevented by proper hand washing in the right length of time. Zantiis, an organic skincare brand, cares about the wellbeing of everyone and is aware of...

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