Campaign details
Brand: Better Money HabitsBrand owner: Bank of AmericaLead agency: StarcomContributing agencies: Vice, Hill HollidayCountry: United StatesIndustries: BanksMedia channels: Content marketing, Online display, Online video, Social media, Sponsorship - media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Though the American economy has significantly improved since the Great Recession, nearly ten years later Bank of America is still trying to earn back positive perceptions and trust, especially among millennials. The majority of millennials were more likely to trust financial advice given by non-experts and strangers on...