Bank of New Zealand: How old will you be?

The Bank of New Zealand (BNZ), a financial services company, launched a campaign that showed New Zealanders how much they could save on their mortgages if they switched to BNZ.

Agency: Colenso BBDO

Product Description

New Zealanders are determined to own their own homes, even if it means buying later and paying for longer. According to forecasts, nearly half the country could still be in debt when they're 70. The Bank of New Zealand's mission is to help New Zealanders be good with money, so to attract new home loan customers, instead of offering low rates and incentives like the competition, BNZ talked about getting out of a mortgage sooner.

Objective of the Campaign

In the two years to September 2015 the median Auckland house price jumped 35% (nationally...

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