Design consultancy: BulletproofAdvertiser: Ernest Jackson & Co / Mondelez International
Executive Summary
Everyone needs extra energy occasionally, and Bassetts Vitamins are no different to the little consumers they take care of. The brand has had a sprightly spring in its step since launch in 1995, but in 2014 seemed to be feeling a little under the weather.
Using a newly defined positioning of 'delicious and fruity vitamins tailored to every stage to fuel full-on families', Bulletproof set about refreshing the portfolio to increase brand blocking, aid navigation and grow the number of shoppers in the family vitamin...