Big Bazaar: The Wedding Home

Retailer Big Bazaar used a multichannel approach to position itself as a player in the wedding market in India and boost sales, especially in the fashion and home sectors.

Campaign details

Brand: Big BazaarBrand owner: Future Retail Pvt. Ltd.Lead agency: DDB Mudra GroupContributing agencies: L&K Saatchi & SaatchiCountry: IndiaIndustries: Department storesMedia channels: Content marketing, Online video, Outdoor, out-of-home, Print, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

Big Bazaar ventured into the wedding category for the first time in December 2017. The wedding season begins from October and the preparations for weddings start months in advance, but despite being late to the game, we grew across all the categories and, in some,...

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