Breaking the cycle – How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times

The Society of St. Vincent de Paul (SVP), a charitable organisation, managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.

Campaign details

Agency: In the Company of Huskies

Introduction and Background

This paper shows how against the odds a charity managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.

The Society of St. Vincent de Paul (SVP) is the largest charity in Ireland and they receive about 1% of their funding from the government. Donations and volunteers are its lifeline.

By 2015, it was assumed that people were experiencing some sort of economic recovery. But despite small increases in incomes, 17% of the population were at...

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