Campaign details
Brand: HondaAgency: APCO Worldwide
Summary
Foreign-owned companies in the United States have never been under more scrutiny, or faced more pressure, to effectively tell their story than under the current Administration. Honda has been operating successfully in the United States for more than 50 years but felt it needed to increase awareness among key policy-maker audiences in Washington, DC about its contribution to the economy and to wider societal issues. Honda engaged APCO to create a largely online campaign to reach this elite DC-based audience and improve perceptions of the company relative to the rest...