Campaign details
Brand: Burger KingBrand owner: Burger KingLead agency: MullenLowe USCountry: North AmericaIndustries: Restaurants & takeawaysMedia channels: Social mediaBudget: Up to 500k
Executive summary
In 2017, Wendy’s discontinued its beloved spicy chicken nuggets and people were not happy. Wendy’s is known for being extremely active on Twitter, so spicy nugget fans inundated the company with disgruntled tweets begging, pleading and boisterously crying out in emoji-speak for Wendy’s to reverse its decision.
Burger King seized the opportunity to steal market share by creating its own spicy chicken nuggets....