Channel4: Lovers and Haters Valentine's Quiz

Channel 4, a British public-service television broadcaster, created a contemporary, interactive quiz to increase viewer engagement and prompt views on its catch-up service All 4.

Campaign background

Channel 4 is a playful brand – and Valentine's Day is the perfect day for fun and games.

Driven by email featuring their best content, they created a contemporary, interactive quiz to increase viewer engagement and prompt views on All 4.

Strategy

Valentine's Day marketing is oversaturated so Channel 4 and CACI took a different, gamified approach with an interactive quiz, housed in an email.

The quiz encouraged recipients to engage more than a standard email newsletter would, and allowed Channel 4 to showcase a wider array of All 4's content.

It also gave recipients control to decide...

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