Child Focus: Closer Than You Think

Lieselot Moerkerke

Centre for missing children Child Focus used findings from a social experiment to inspire Belgian citizens to actively contribute to the cause of finding missing children.

Campaign details

Brand: Child FocusBrand owner: Child FocusLead agency: Wunderman AntwerpContributing agencies: MediaCom Belgium, Static FilmsCountry: BelgiumIndustries: Charities & voluntary organisationsMedia channels: Magazines - consumers, Newspapers, Online video, Radio & audio, Social media, TelevisionBudget: No budget

Executive summary

For International Missing Children’s Day 2017, Child Focus, the Belgian centre for missing children, launched a new campaign. Following its tagline, ‘Together we will find them’, the campaign aimed to inspire Belgian citizens to actively contribute to the cause of finding missing children. The campaign managed to...

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