Campaign details
Brand: ClearBrand owner: UnileverLead agency: Mindshare Philippines, Maiden Marketing Ltd. Co.Contributing agencies: Ogilvy & Mather PH, Nuworks Interactive LabsCountry: PhilippinesIndustries: Hair careMedia channels: Games & competitions, Mobile & apps, Online video, Programmatic display, Sponsorship - mediaBudget: 500k - 1 million
Executive summary
Clear shampoo was ready to launch a new campaign for its hero variant for men, Cool Sport.
Although TV is the default channel for launches in the Philippines, it is highly cluttered, with an aggressive competitor presence. Radical media consumption change was...