Connecting Data: How DMPs can power better research

This article looks at how Data Management Platforms can power better research and overcome the two key disruptive forces in the market; technology and data.

Things feel tough for those of us, especially on agency side, that have made our money from quantitative research.

It can seem like a pretty gloomy picture, as if we are approaching the end of quant research.

For example, one of our big global clients is spending 50% of what they were on survey research a couple of years ago.

ESOMAR tell us that whilst quant survey research accounted for 56% of research spend in 2010 it will be 44% this year and they predict 33% in 2019.

Certainly the big 3-6 month quant led research study is on its...

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Insights Team
Bray Leino

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