Things feel tough for those of us, especially on agency side, that have made our money from quantitative research.
It can seem like a pretty gloomy picture, as if we are approaching the end of quant research.
For example, one of our big global clients is spending 50% of what they were on survey research a couple of years ago.
ESOMAR tell us that whilst quant survey research accounted for 56% of research spend in 2010 it will be 44% this year and they predict 33% in 2019.
Certainly the big 3-6 month quant led research study is on its...