Coors Light: How Coors Light "loved the cold" with Wi-Fi-enabled OOH and interactive DOOH

Grainne Dilleen

Lager Coors Light increased its market share in Ireland through an engaging OOH campaign.

Campaign details

Brand: Coors LightBrand owner: HeinekenLead agency: Kinetic, StarcomContributing agencies: CKSK, Clear ChannelCountry: Irish RepublicIndustries: Beer & ciderMedia channels: Mobile & apps, Outdoor, out-of-homeBudget: Up to 500k

Executive Summary

Coors Light is Ireland's 4th best-selling lager and the only top-five lager in Ireland to grow in both value and volume metrics in 2015. The number of drinkers over the years has grown, but, to maintain momentum, we needed to increase active engagement with our male customers aged 18-34. Our aim was to increase "Closeness" to our...

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