Campaign details
Brand: Courtyard by MarriottBrand owner: Marriott InternationalLead agency: Brands & EmotionsCountry: GermanyIndustries: HotelsMedia channels: Content marketing, Games & competitions, Online video, Public relations, Social media, Sponsorship - sportsBudget: 500k - 1 million
Executive summary
No hotel company has ever made a significant impression in football sponsorship, until now. After acquiring Starwood Hotels & Resorts, and with a specific need to support Germany as both a source and destination market, Marriott created a multi-year partnership with leading European football club Bayern Munich, to deliver value across key...