Company of Animals: Pet Head brand revitalisation

Pet grooming product line Pet Head transformed its business results with a brand redesign targeting a global audience.

Executive Summary

Pet Head is a pet grooming brand owned by Company of Animals, offering a complete assortment of products to suit any dog's coat and nose.

The brand assures that their products meet the highest quality standards, with wholesome and natural ingredients and a pH balance specifically formulated for the safety and comfort of dogs and cats.

In 2021 the company planned to relaunch new branding globally, ultimately aiming to increase listings and a more premium positioning within the category.

The agency succeeded in transforming Pet Head, with a new design that better transmitted the core values and personality...

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