Diageo: Guinness NitroSurge

Beer brand Guinness launched the NitroSurge technology in Ireland to help consumers recreate the experience of a pub-poured pint at home during the pandemic.

Executive Summary

"In our first year since launch Guinness NitroSurge has outperformed our goals and exceeded expectations. We have sold 5.5x more devices than target and Guinness NitroSurge already accounts for an incredible 14% of Ireland's Take Home Trade (THT) stout sales - all within 12 months of launch."

Stephen O'Kelly, Guinness Global Brand Director

"In 1991, the Guinness widget won the Queen's Award for Technological Achievement, the first time this accolade was awarded to a brewing company. Guinness NitroSurge is our most significant breakthrough in at home dispense since then. The project is a brilliant example of how design...

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