Husasmidjan: Husasmidjan retail store design

DIY retailer Húsasmiójan launched a new store concept to remain competitive in a crowded market in Iceland.

Executive Summary

Iceland may not be immediately on the minds of most when it comes to new DIY store concepts. But the 103,000 km2 island at the northern edge of Europe is considered to be quite competitive. After all, four DIY retail companies vie for the favour of the 364,000 inhabitants.

Húsasmiójan's ambition was to deliver a project that provided a new and exciting retail vision that would motivate the whole company, making the employees feel proud, drive consideration from new customers who would not normally dwell in a DIY space, and ensure continued support from Bygma Group,...

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