Metro: Metro convenience retail store design

International food wholesaler Metro AG elevated its convenience store model in Asia to improve the experience for shoppers and franchisees.

Executive Summary

Summary statement

In 2020 Metro AG approached the agency to help with a retail store design project, as part of a wider programme that delivered a more sustainable customer for Metro through its Franchisee convenience business unit.

Introduction

Metro AG focus on Cash & Carry globally, with wholesales to many convenience shop owners a key part of their offer. This project focused on elevating the c-store experience for their Franchisees, which would in turn improve sales in the local Cash & Carry operation.

Kiranas' margins are razor thin. The Franchisee model almost always requires an individual to invest...

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