Mondelez International - Australia: Cadbury 100 campaign

Chocolate brand Cadbury Dairy Milk leveraged its hundredth anniversary on its packaging in Australia with a range of commemorative blocks and a centenary lock-up.

Executive Summary

"When we set out to design our Cadbury 100 campaign, we knew that we had an opportunity to remind Australians of their love for Cadbury and the role it has played in their lives for generations. The Decades pack design was a pivotal arm of the campaign as celebrated iconic moments in history whilst shining a light on Aussie's connection to Cadbury.

We are really proud of the results and are thrilled that this agency could partner us on such a special campaign."

Paul Chatfield, Vice President Marketing ANZ

Outline Of Project

Mondelez briefed us to honour Cadbury's...

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