Retail Trust: Retail Trust purpose and brand identity

The Retail Trust, the charity, rediscovered its purpose and launched a new brand identity and values in the UK.

Executive Summary

The Retail Trust has been caring for and protecting the lives of people working in retail for 190 years. The charity provides retail colleagues with vital support through emotional and physical wellbeing, financial aid and supported-living estates.

We were asked to help the Retail Trust rediscover its purpose and create a new brand identity and values, in a bid to broaden the Trust's appeal and increase engagement with employees in the retail workforce. Read on to see how the development of a new, refreshed brand and its consistent expression across a wide range of applications has led to...

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