Skin Sapiens: Skin Sapiens brand and packaging

Skin Sapiens skincare brand made the brave decision to cut back on marketing spend to invest in brand and packaging design in the UK.

Executive Summary

In an oversupplied and ultra-competitive market, a brave decision to cut back on marketing to invest in brand and packaging design helped new sustainable skincare brand Skin Sapiens achieve 2 1/2 years of exponential growth. After exceeding its 3-year revenue target 6 months early, the brand is now on course to overdeliver by 140% before the year end.

Parenthood changes people.

In the case of beauty industry insider James Jardella, becoming a father made him think again about what we put on our skin - and on our children's. So much so that he quit his job, sold...

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