Executive summary
Solar energy is vital to the UK's renewable energy market. Now more than ever, this industry is seizing the opportunity to dramatically increase capacity. Membership body, the Solar Trade Association (STA), is at the forefront, driving the sector to triple output over the next 10 years.
The association advocates for the solar sector and its member businesses to government and the industry's stakeholders in the UK and overseas. It also offers a range of membership services such as training and events.
But its brand did not stand up to its bold 10-year target. Nor did it meet the...