Takamaka Rum: Takamaka Rum rebrand

Rum brand Takamaka expanded its successful Seychelles business into a global market by bringing to life the unique elements of its homeland in its brand and packaging.

1. Executive Summary

Twenty years ago, brothers Richard and Bernard d'Offay created a rum in the La Plaine St Andre distillery in the back garden of their family home on the island of Mahe in the Seychelles. A rum that encapsulated the personality and the flavours of the Indian ocean land and the Creole people they shared it with. Dynamic. Resourceful. Easy going. Undiscovered.

They named the rum Takamaka.

And Takamaka rum became a market leading staple favourite for the Seychellois. But the brothers wanted more. They wanted the rest of the world to explore their island home, to taste...

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