DB Breweries: Beer Bottle Sand

DB Export, a beer brand from New Zealand, brought beer drinkers back to DB Export by turning beer drinking into an act of environmental heroism.

Agency: Colenso BBDO

Product Description

DB Export is a mainstream beer brand sold in New Zealand. DB breweries has had a long and proud history of quenching the thirsts of Kiwis aged between 18 and 50. But mainstream beer consumption is in decline. Our objective was to bring drinkers back to DB Export.

Objective of the Campaign

Beer's decline has been caused by society's shift in perception of beer drinkers. A heightened awareness of personal health as well as household spending has made beer drinking less desirable. Because of this, men and women were no longer proud to be...

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