Agency: Colenso BBDO
Product Description
DB Export is a mainstream beer brand sold in New Zealand. DB breweries has had a long and proud history of quenching the thirsts of Kiwis aged between 18 and 50. But mainstream beer consumption is in decline. Our objective was to bring drinkers back to DB Export.
Objective of the Campaign
Beer's decline has been caused by society's shift in perception of beer drinkers. A heightened awareness of personal health as well as household spending has made beer drinking less desirable. Because of this, men and women were no longer proud to be...