DETRAN SP: Blitz em Celebridades

Departamento Estadual de Trânsito de São Paulo (Detran.SP), the Spanish government department of traffic, was able to reach two million people and made them aware of safe driving by using celebrities to reach traditional media with no designated budget.

Campaign details

Brand: DETRAN SP

This article has been translated from Portuguese using Google Translate. Download the original here.

"Time does not cure. It only helps to come through with a pain that has no name", said Gladys Ajzenberg, a Brazilian mother, about her sensation of losing her child to an evil that kills 40 thousand people per year in Brazil, more than 100 a day: road traffic disasters. They are between the 10 major causes of death in the country.

Beside that, there is another huge statistic to be seriously considered: 94% of the...

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