Campaign details
Brand: DKV InsuranceBrand owner: DKV InsuranceLead agency: OMDCountry: SpainIndustries: InsuranceMedia channels: Cinema, Content marketing, Events & experiential, Online display, Online video, Programmatic display, Search marketing, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 500k - 1 million
Executive Summary
How to grow in a category like private health insurance, characterised by very low switching rates, and counting on a media budget ten times smaller than the leading companies?
Our answer for DKV Spain was addressability: we stopped chasing an anonymous mass of people in...