Diageo Buchanan's
Agency: forceMAJEURE Design
Executive summary
"The work on the Buchanan's packaging has been extraordinary, achieving something which on paper seemed nearly impossible. The work on packaging, using the shape of canteens as design, has not only brought the brand back to its origins, it has also reinvigorated the brand through a design that is quite a departure from the existing one. It wasn't without risk, but the results have been very positive."
ALBERTO GAVAZZI, PRESIDENT OF DIAGEO LATIN AMERICA & CARIBBEAN
+20% VALUE GROWTH VS. LAST YEAR
+8% VOLUME GROWTH
ACROSS ALL...