Campaign details
Advertiser: Dubai Health AuthorityBrand: Dubai Health AuthorityAgency: The Classic PartnershipCountry: United Arab Emirates
Campaign Summary
Dubai has a huge blue-collared workforce. A vast majority come from rural areas around the region and from the Asian sub-continent which covers India, Pakistan and Bangladesh. Most of these workers are illiterate and converse only in their native language which limits their comprehension on many things. This includes taking medication. More than often, these workers make a guess on dosage and risk suffering from an overdose. To overcome this, the challenge was to devise a...