Campaign background
Could a digital detox save your relationship?
It's a question Durex went about answering with six real-life couples, as they headed to Sri Lanka for an idyllic holiday with a twist.
Strategy
Durex are synonymous with sex. But rather than just being about the physical aspects of a relationship, the brand wanted to associate itself with couples connecting on an emotional level.
TMW Unlimited set out looking for a behavioural obstacle to connecting with your partner that would resonate with couples across five continents.
As mobile technology plays an increasingly large and addictive role in our lives, it's...