Campaign details
Agency: Engine
E.ON needed a fresh approach. In a world of dull utilities, it needed to become the un-utility. It needed a wow.
It needed a solar collaboration.
Strategy
The average European customer thinks about their energy supplier for just 8 minutes a year.
E.ON had to re-engage a disengaged audience.
Engine knew that the brand had some great stories to tell – smart, innovative, exciting products that were genuinely shaping a better future, but if the storyteller was a conventional energy company, delivering them through traditional channels, the spark died and interest waned.
In a media...