Ernst & Young: Robot Experience, Frankfurt Airport

EY, the professional services firm, used motion-detecting technology to engage with C-suite audiences in Frankfurt Airport, Germany.

Campaign details

Client: EY

To continue to demonstrate the power of EY's purpose: To build a better working world. And primarily to broaden consideration of EY services beyond their heartland of tax and audit, particularly EY technology and innovation capabilities in digital transformation.

Strategy

To change perceptions of EY among senior decision-makers in the world's biggest and most influential organisations is a tough ask.

Knowing that Frankfurt Airport has a high percentage of high-profile business travellers was an opportunity to reach an often unattainable audience through a rich and engaging experience that wouldn't be possible any other way.

However,...

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