Elle Magazine: Elle Fashion Preview Connection

This case study explains how fashion magazine Elle created a memorable experience in its Elle Fashion Preview event in Sao Paulo, Brazil.

Agency: Dream FactoryCountry: Brazil

The summary statement: A challenging briefing producing an innovative idea.

How to innovate in a market that sparkles with creativity and breaks down barriers all the time? How to innovate at an event and for a brand that by essence and tradition already breaks paradigms?

We needed to create, plan and produce the 2015 edition of the renowned and global event, Elle Fashion Preview, surprising a large invited public audience, leading them to a never seen before experience. And this is where the innovation appeared, from the idea and strategy right up to...

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