Emirates NBD: The AC Vests

This case study shows how Emirates NBD, a financial services brand, expanded its account acquisitions in the UAE by developing a product that directly solved its target audience's biggest issue.

Campaign details

Brand: Emirates NBDBrand Owner: Emirates NBDLead Agency: FP7/Dubai, MediaVest SparkContributing Agency: FP7/DubaiCountry: United Arab EmiratesIndustries: Banks, credit cards, loansMedia Channels: Direct marketing, Email marketing, Online video, Packaging & design, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

To attract SME clients, especially from the construction industry, to Emirates NBD's Business Banking brand, we didn't repeat unsuccessful product-focused conventional media advertising.

We developed "The AC Vests", an innovative product that enabled the outdoor workforce of construction clients to take on...

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