Campaign details
Agency: Ogilvy
This campaign pointed at three global objectives. To unlock and demonstrate the power of the EY purpose; to broaden consideration of EY services beyond tax and audit; and to inspire EY people.
Strategy
EY aims to build a better working world and set the ambition to become the most distinctive global professional services brand.
And this campaign took aim at competitors, based around three global objectives:
In unlocking and demonstrating the power of the EY purpose, the work needed to ensure that EY clients and prospects clearly knew what EY stood for and what makes...