Campaign details
Brand: Excedrin MigraineLead Agency: Weber ShandwickRegion: NA
Strategy
Objective
America's 38 million migraine sufferers experience symptoms that interfere with their everyday lives–nausea, sensitivity to light and sound, visual disturbances and intense pain. And unfortunately, migraines often show up in a place sufferers spend the most time: at work. In fact, workplace migraines are more prevalent than many other illnesses including heart disease, diabetes and arthritis. In addition to the physical pain, migraines can take an emotional toll on sufferers, who often face bias in the workplace due to a lack of understanding about...