Ferrocarriles Suburbanos: Fashion Week Mexico at Tren Suburbano

Tren Suburbano, a Mexican public transport, promoted its transport in Mexico City by turning its station into a runway for fashion week.

Campaign details

Brand: Ferrocarriles SuburbanosAgency: Zimat Consultores

Tren Suburbano is a public transport running since 2007, that moves around 200 thousand users daily between Mexico City and the State of Mexico, minimizing commuting time to 25 minutes instead of more than 3 hours.

However, people in Mexico City and in all the country, are not familiar with the existence of this train. In Mexico City, Tren Suburbano is only known by those who need it to get to their school, work and home every day.

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