Marketing Telecommunications
This article is part of a series of articles on marketing telecommunications. Read more.
Rise of the tech giants
Technology is changing the telecommunications industry. New entrants have entered the market and with the likes of WhatsApp, Viber and Apple iMessage offering free messaging and call services, this has changed the way consumers make calls and send messages. The rise of the smartphone and mobile devices gives us a growing number of options in the way we can keep in touch, and in this competitive climate the telecommunications companies are now having to work smarter and rethink...